OnlyOnce: Less is More
“Marketers are turning to email more and more in this down economy. …My great fear is that just means they’re sending more and more and more emails out without being smart about their programs. That will have positive short term effects and drive revenues, but long term it will have a negative long term impact on inboxes everywhere.”
About me
a friendly linkblog covering email technology, spam prevention, "deliverability," and related topics.
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