Alex Bogusky: The first Cannes Lion for not advertising at all
“Advertising to adults is not without controversy. And although I’m concerned about consuming for consumption’s sake, I am able to see the role advertising plays in moving our economy forward and the benefit to society that can be created. However, when it comes to advertising to children, it’s much more difficult to find any redeeming value created by the activity. In fact, to the contrary, it is easy to see how destructive the process is to most of us.”
CCFC puts this article in context.
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