Word to the Wise: ESPs, Non-portable Reputation and Vendor Lock-in
“Portable reputation is reputation that is tied to you, and mostly independent of your ESP. You can build up a history of sending email that people want to receive through one ESP, then you can move to a different ESP and take all that good history with you, keeping all the delivery advantages. (Or use multiple ESPs for different campaigns and send some mail from in-house and pool your good reputation across all those sources of mail.)”
About me
a friendly linkblog covering email technology, spam prevention, "deliverability," and related topics.
Box of Meat is not associated with any particular company or organization.
Hate the web? Get your daily Box of Meat delivered by newfangled electronic mail!
www.flickr.com
|
Box of Meat is licensed under a Creative Commons Attribution-Share Alike 3.0 United States License.
