Mike On Ads: Advertise less, make more money!
“What a crazy idea — what if one were to actually make more money by not advertising. It makes total sense. We’re inundated with media. Our eyes have been trained to ignore those lovely 160×600 and 300×250 size objects that we see all over our web pages — especially on social networking sites where our users spend so much time.”
Mike links to a study from Yahoo! Research which basically proves this hypothesis, using a lot of math and graphs and big words.
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a friendly linkblog covering email technology, spam prevention, "deliverability," and related topics.
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