Linux Journal: The Open Source Force Behind the Obama Campaign
It’s not just the open source software. It’s the open source people, the open source ideas. ‘Britt Blaser calls it “the first campaign that functioned more like a Web service than a marketing blitz”.’
This is the future of marketing — and it isn’t marketing at all. You can’t create it, but you can create an environment that allows it to flourish. If you’re genuine, if the people are ready, it will.
(via Joe Trippi, via Doc Searls)
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