Direct: Top Firms Fumble Opt Outs: Return Path Email Study
“More than 10 years since e-mail became a viable sales-and-marketing channel, many of the best-known marketers in the U.S. handle opt-outs poorly….”
“More than 10 years since e-mail became a viable sales-and-marketing channel, many of the best-known marketers in the U.S. handle opt-outs poorly….”