All Spammed Up: Retailers Testing CAN-SPAM By Making Unsubscriptions More Difficult
“A new study has revealed that many businesses have been pushing the envelope as far as the CAN-SPAM Act goes. It found that 39% of major online retailers force users to go through 3 or more clicks to unsubscribe from a mailing list, up from 7% in 2008, and 30% send 2 or more emails after the unsubscribe request has been received. This is not a good trend, in fact it can get a business in hot water.”
About me
a friendly linkblog covering email technology, spam prevention, "deliverability," and related topics.
Box of Meat is not associated with any particular company or organization.
Hate the web? Get your daily Box of Meat delivered by newfangled electronic mail!
www.flickr.com
|
Box of Meat is licensed under a Creative Commons Attribution-Share Alike 3.0 United States License.
