Return Path: How Good Results Today Can Mask Big Problems Tomorrow
“For too many marketers, email revenue per subscriber is not growing and more and more subscribers are simply ignoring our messages. That is because most email marketing today is pretty terrible. It’s irrelevant, poorly timed, creatively uninteresting and completely generic. The vast majority of us still follow a batch and blast broadcast approach that will never make our email messages relevant to most of our subscribers most of the time.”
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a friendly linkblog covering email technology, spam prevention, "deliverability," and related topics.
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