Gizmodo: This Sponsored Gadget is the Beginning of the…Look, Free Stuff!
“…I am deeply weirded out by this, but in a meta way. See, this entire ad-sponsored [Amazon Kindle] was ingeniously designed to be just passable; to be just slightly less than offensive on the offense-o-meter. Like a pervert on the subway that stares or even gropes only just long or lightly enough to avoid being slapped or chastised. It is set up just so that the people who are mad are the ones who look like the unreasonable ones.”
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