MediaCommons: Cultivated Play: Farmville
“The secret to Farmville’s popularity is neither gameplay nor aesthetics. Farmville is popular because in entangles users in a web of social obligations. When users log into Facebook, they are reminded that their neighbors have sent them gifts, posted bonuses on their walls, and helped with each others’ farms. In turn, they are obligated to return the courtesies.”
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a friendly linkblog covering email technology, spam prevention, "deliverability," and related topics.
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