Ken Magill: EmailAppenders List-Purchase Nightmare
It’s the same old story: an inexperienced marketer buys a “permission-based” list of email addresses from a shady list broker, and is surprised when everyone thinks he’s a spammer.
But this time, the inexperienced marketer has gone public with his complaint — because he wants the shady list broker to clean the list and sell it to him again.
(also on word to the wise)
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