Box of Meat

spamnation: 85,000

“A company called Javelin Marketing has posted a press release in which they claim that an email list vendor sold them a 100,000 address mailing list with an 85% bounce rate. According to Javelin, the list cost them $14,000 and the massive wave of non-deliverables led to their email hosting service canceling their account.”

This is one of the oldest email marketing scams, yet  marketers keep falling for it.  How can we, as an industry, educate our clueless peers about this more effectively?  Please click on “comments” below to discuss.