Spam Wars: How Much is Your Email Address Worth?
“I don’t have a fixed dollar amount in mind, but I can tell you that a drug store chain here in the U.S. has determined it is worth them to pay me $4.00 to obtain my email address. That’s what the coupon spit out by the CVS pharmacy cash register at today’s purchase offered me.”
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a friendly linkblog covering email technology, spam prevention, "deliverability," and related topics.
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