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Spam Wars: How Much is Your Email Address Worth?

“I don’t have a fixed dollar amount in mind, but I can tell you that a drug store chain here in the U.S. has determined it is worth them to pay me $4.00 to obtain my email address. That’s what the coupon spit out by the CVS pharmacy cash register at today’s purchase offered me.”

30 March 2011
14:35


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a friendly linkblog covering email technology, spam prevention, "deliverability," and related topics.

Box of Meat is not associated with any particular company or organization.

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