Box of Meat

Getting Email Delivered: How the Email Deliverability Accreditation and Reputation Industry is Eating Itself Alive

Anne Mitchell explains that her “…expectations for honourable behaviour among our colleagues and competitors are not always met,” giving a few examples of questionable claims made by questionable salespeople.

All of this just confuses people who truly do need help — and that’s a damn shame.  But there aren’t any independent testing services with enough clue to do real testing, so some companies in the email industry continue to get away with obviously false claims.

13 July 2008
15:39

Box of Meat