Securosis: Crisis Communications

‘The problem is that too much of ‘communications’ becomes a forlorn attempt to control information. If you don’t share enough information you lose control, because the rest of the world a) needs to know what’s going on and b) will fill in the gaps as best they can. And the “trusted” independent sources are press and pundits who thrive on hyperbole and worst-case scenarios.

Here’s what you should really do…’