Word to the Wise: Marketers missing out
referencing a recent study from Return Path, Laura reminds us that “[s]enders MUST learn to step up and uphold their end of the sender - recipient relationship.”
As every good marketer knows, marketing is a conversation, not just one person shouting at the other whenever they feel like it, like in some weird surrealist play. And along with talking, you also have to listen.
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a friendly linkblog covering email technology, spam prevention, "deliverability," and related topics.
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