Mean Ol’ ISPs, WAHHHH
Friend of mine had a call a few days ago with a customer of theirs. They’re having some concerns about their delivery. It seems they used to be able to buy addresses and mail them and see really good response and delivery and stuff.
Now, though, those Mean Ol’ ISPs have changed their filtering such that it’s just not possible for an innocent company to spam the world indiscriminately and all.
Folks, wake up! ISPs are focusing more on relevancy and complaints than they used to. They’re listening to your recipients and if you’re mailing a lot of dead addresses, mailing people who do not open your mail, mailing people who do not complain when mail is in the bulk folder and do complain when the mail is in the inbox. If your mail is making recipients react like that, you are going to have delivery problems.
-rumproast
