George Bilbrey in MediaPost: The Myths (And Truth) About Domain Reputation
“In email deliverability blogs and in conversations with clients, there seems to be an underlying expectation that domain-based reputation systems at top ISPs will cure all deliverability problems for commercial mailers. I’m increasingly concerned that this excitement from email marketers is based on unrealistic expectations of how domain reputations actually works, and the role it will play in determining inbox placement.”
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