Lauren Weinstein: How to Sink a Major Web Site with a Single Ad
‘There’s a vast gulf between an unobtrusive text ad and a giant “blot out” display ad (the latter sometimes seen these days even on the home pages of some distinguished news sites — they take over most of your screen at least briefly). Deciding what’s eyeball catching without being utterly revolting is no simple task.
There’s one ad format though — which has recently begun appearing on some major media sites such as ABC News over the last few days (including right now as I type this) — that I suspect will drive away Web users faster than a concentrated squirt of mercaptan in an enclosed area.’
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