Convince & Convert: Your Customers Don't Want to be Your Friend
“Why would a customer want to connect with your company online? What’s the benefit? How does doing so provide value, or helpfulness, or enjoyment? You must make the case to the customer that by NOT connecting with you, they are missing out on something of value. And you have to deliver on that promise.”
About me
a friendly linkblog covering email technology, spam prevention, "deliverability," and related topics.
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