Umair Haque in the Harvard Business Review: Unlocking the Mayor Badge of Meaninglessness
“Social media needs to enlarge its blinkered, myopic perspective on what the social really means. Trivialization, dehumanization, enslaved by the promise of a point, a badge, or a trophy, another friend, follower, or fan — that’s the very definition of antisocial…it promises to make tomorrow’s organizations even more Kafkaesque, meaninglessly overquantified, hyperpoliticized, and tightly controlled than today’s — and hence, of even littler use to society (hard as that may be to imagine).”
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