ClickZ: E-Mail Marketers Trip up on Quality Control
“In recent weeks the Email Experience Council (EEC), a leading e-mail [marketing] industry group, has come under fire in industry circles for a series of errors in its regular e-mail communications. While I agree that it doesn’t give a great impression when an ambassador of our industry repeatedly sends e-mail communications with errors, I don’t lay the blame solely at the feet of the EEC.”
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