OnlyOnce: Why I joined the DMA Board, and what you can expect of me in that role
“The DMA could be stronger in fighting for consumers’ interests. Why? Because what’s good for consumers is great for direct marketers. Marketing is not what it used to be, the lines between good and bad actors have been blurred, and the consumer is now in charge. The DMA needs to more emphatically embrace that and lead change among its membership to do the same.”
About me
a friendly linkblog covering email technology, spam prevention, "deliverability," and related topics.
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