Box of Meat

Bronto: Finally, A Step Towards Permission-Based B2B Email Marketing

‘There is a lot of controversy around B2B marketing and what many in the industry deem as “cold-calling by email.” If a company buys a list of executives and mass emails them, it’s easier to identify that as not permission based marketing.  But if a lone sales person emails one executive about a potential business opportunity, is this spam? …Most B2B salespeople would say no, some would say “if it’s relevant, it’s not spam,” but I’m willing to bet the recipients would disagree.’

21 October 2009
10:11

Box of Meat