MediaPost: Figuring Out Social Media? The Answer Is NOT Advertising
“The fundamental problems and opportunities of social media don’t lie in creating Twitter profiles or Facebook pages. Not through Facebook apps, and not mobile social networks. They don’t lie in viral videos, or co-opted conversation through bloggers and payola. These can all be important venues, tactics or risks, yet they’re superficial. Most of all, advertising has little relevance at this point.”
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