Seth's Blog: Friction
“The friction that slows down sending email to everyone all the time is the cost of all the people you’ll lose. You might lose them because they unsubscribe, or more likely, you’ll train them to ignore you. Worse still, you might just make them annoyed enough to badmouth you.”
Seth goes on to badmouth drugstore.com.
Why don’t more marketers call out mistakes made by fellow marketers? Every stupid thing anyone does in the name of marketing does makes the rest of us hate all marketers even more.
About me
a friendly linkblog covering email technology, spam prevention, "deliverability," and related topics.
Box of Meat is not associated with any particular company or organization.
Hate the web? Get your daily Box of Meat delivered by newfangled electronic mail!
www.flickr.com
|
Box of Meat is licensed under a Creative Commons Attribution-Share Alike 3.0 United States License.
