MediaPost: Warning: Blasting May Be Harmful to 'Our' Health
“If we want to help the email marketing industry continue to grow in channel recognition, consumer value and ROI, we need to change the words we use to describe what we do.”
“Channel recognition” happens when your boss realizes how important your job is..”consumer value” refers to whether the consumer hates you or not…ROI = Return On Investment = taking people’s money…I think perhaps the problem runs deeper than “blast.”
About me
a friendly linkblog covering email technology, spam prevention, "deliverability," and related topics.
Box of Meat is not associated with any particular company or organization.
Hate the web? Get your daily Box of Meat delivered by newfangled electronic mail!
www.flickr.com
|
Box of Meat is licensed under a Creative Commons Attribution-Share Alike 3.0 United States License.
