Seth's Blog: The massive attention surplus
“The internet has…created a surplus of attention…but marketers haven’t gotten smart enough to do something profitable with that attention. …Yes, I will give my attention to an ad, but only if it’s anticipated, personal and relevant. We still give permission to marketers that earn it, but so few marketers do.”
In other words: even with a surplus of available attention, interruption marketing still doesn’t work.
About me
a friendly linkblog covering email technology, spam prevention, "deliverability," and related topics.
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