Return Path: Don't Snip Your Best Asset
“Alongside the rise of Twitter and its famously 140-character message size limit has come an explosion in URL shorteners…with spammers gleefully abusing these systems and some shortening services on the verge of disappearing, we must question whether the use of URL shorteners in any other medium — such as email — is a wise practice.”
About me
a friendly linkblog covering email technology, spam prevention, "deliverability," and related topics.
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