Mickey Chandler's Spamtacular: The Email Marketer’s Syllogism
Mickey explains the deeply damaging mistake inherent in assumptions such as ‘There are tens of thousands of people in our database with whom we communicate and who clearly want to receive our mailings, as the number of people who “opt out” or “unsubscribe” is quite small.’
Also, Laura piles on.
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a friendly linkblog covering email technology, spam prevention, "deliverability," and related topics.
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