Exact Target: The Tipping Point Between Inbox and Spambox
“Many in our industry don’t help the matter at all because they prefer to create fear, uncertainty and doubt (FUD) around email delivery because they feel that obfuscation will serve them well and buy them customers. The outcome is confusion and distrust.”
Not sure why Chip didn’t also mention that most email marketing blogs (and twits) just repeat what other people in the industry said the day before.
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