from a working library: On advertising
“…it is the reading experience that brings people to the web, thereby making them available to the siren song of the advertisers; but it is the advertisers, who, in their effort to gain purchase over ever more significant corners of our brains, must distract and diminish the reading experience lest they be ignored. The story goes that every so often an advertiser surprises with a particularly innovative method of annoyance, after which a certain amount of time passes and we learn—automatically, involuntarily—to tune them out.”


