BBC NEWS: Habitat sorry for Iran Tweeting
“Furniture store Habitat has apologised for causing offence after accusations it exploited unrest in Iran to drive online Twitter users to its products.
…When asked whether an outside firm had been responsible for the strategy their spokesman declined to give details.”
By refusing to out the marketing firm that made this mistake, Habitat is basically guaranteeing that another company will get caught up in the same mess again in the future.
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