Hilton transactional differentiation FAIL
Image by dr.jd via Flickr
‘To unsubscribe from all marketing email from the Hilton Family of Hotels, please send an email with the subject line “Unsubscribe” to mailto:e_opt_out@hilton.com. Opting out from all Hilton Family marketing email will prevent you from receiving your monthly HHonors My Way Activity Statement.
Please allow up to 10 business days for processing opt-out requests.’
Yet on their web site, there’s a checkbox reading ‘Please do not send me marketing or promotional emails. (As an HHonors member, you will continue to receive your eStatements at preferred email address on file).’
- Hotels: Don’t Charge Us For Internet Use (web-strategist.com)
- Hilton HHonors: Fun Factor Zero (admonkey.org)
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