John R. Levine: Fight phishing with branding
“In the physical world, banks have marble counters, vaults with heavy steel doors, and other physical objects that are hard to fake. A building that looks like a bank probably is a bank. But on the internet, any random $2/month web host or botted PC can host a web site that looks exactly like a real bank’s web site, and can send spam that looks exactly like a real bank’s e-mail. Given that the number of phishers and botted PCs greatly exceeds the number of real banks, it’s not surprising that the bad stuff pops up faster than we can swat it.”


