The Email Delivery Guru: Business Cards, “Tacit Permission” and Vendor Bologna
Al cuts cleanly through the silly email marketing “controversy” of the week: “Assume you have permission (instead of obtaining explicit permission), and you garner more spam complaints.”
If you care about deliverability, why should anything else matter? Or if you care about doing what your recipients want (and not doing what they don’t want), why should anything else matter?
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a friendly linkblog covering email technology, spam prevention, "deliverability," and related topics.
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