Box of Meat

EmailGarage: The new Dutch opt-in law

“Gone are the days that companies could approach each other via generic email addresses (e.g. info@) to promote product or services. From now on electronic B2B communication will have the same restrictions as B2C communication.”

I’m sure that many marketers will respond to this by complaining about a “patchwork” of different laws in different places, much as the “Big 3” American automakers were complaining about a “patchwork” of different fuel standards in different states.  They’ll say that it’s difficult to keep track of all the different standards — and, sure, it would be.

But why not meet the highest standard everywhere? Wouldn’t that be cheaper, simpler, less complex — and make all of your customers much happier?

29 May 2009
8:29

Box of Meat