Kognitio: Companies waste $3.8bn a year on irrelevant marketing emails, Kognitio research finds
“While British firms spend almost $7.6 billion a year on email marketing efforts, the lines between legitimate marketing emails and spam are blurring: more than half of respondents (52%) who responded to the survey said they see no difference between marketing emails and spam, and completely ignore it all. As a result, $3.8 billion of that expenditure is wasted, and may be doing more harm than good since consumers are increasingly turned off by irrelevant, wasteful emails.”
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