Campaign for a Commercial-Free Childhood: Kids Are Web Experts, Bust Still Tripped Up By Ads
‘With marketers increasingly trying to blur the line between advertising and content online for adults, it’s hardly surprising that kids can fail to separate the two.
But unlike adults, children — especially those under the age of six — were unaware of the concept of advertising, while older kids may know about ads but couldn’t always distinguish them. “Even when words such as ‘ad’ or ‘advertisement’ marked the ads, some of the children still clicked on them, thinking they were legitimate content,” states the report.’
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