Return Path: Permission is Not Enough
‘A digital marketer in France said to me the other day, “I don’t need to worry about inbox deliverability, I have permission.”’
Even anti-spammers used to think that was enough, so long as there was a working unsubscribe option. Most of us have learned.
About me
a friendly linkblog covering email technology, spam prevention, "deliverability," and related topics.
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