KISSmetrics Marketing Blog: An Open Letter to Marketers Who Abuse Social Media for Selfish Gain
“We’re not going to give you another self-righteous argument about how you can’t make money with social media. We’re not going to sermonize about the pitfalls of sleazy marketing. We’re not going to tell you you’re ruining opportunities for all of the other marketers out there who are trying to do things the right way.
You’ve probably heard enough of that, and it doesn’t matter anyway.
No, the honest truth is that it’s just a bad business strategy, and eventually you’re going to get burned.”
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