Sell Sell: The Centre For Common Fucking Sense In Marketing
“You know the scenario. You’re in a meeting, you know full-well that something is going to work/isn’t going to work/is true/isn’t true, but someone will turn up with a deck of charts to prove themselves right and you wrong. And there you have it. The people with charts always win. The end.
…So in an attempt to help redress the balance, we are fighting fire with with fire. We are creating a body of charts to illustrate common sense. We’re sorry it has come to this. But here we are.”
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